I have owned 3 Hitachi Big Screens in the last several years. Fortunately, I bought the extended warranty because they have all died on me or gone bad. I just had Gregg Loewen calibrate my tv this past summer and now, once again, the exact same problem happens. The screen is going dark and people are turning red. I have to crank up the brightness to ridiculous levels to even see things. Sears is coming out to fix the thing again but in my past experience, once this happens, it never works right again. The focus panel is what keeps going out. Have you had this problem? If you had the problem, what did you do? Did you switch brands and if so, to what? I have to stick with stuff under my Sears warranty so a projector is not an option.