JeffMc
Supporting Actor
To be quite honest, I never saw any tv-spots either as I watch very little tv, if any. I'm sure there were a ton of commercials, but for people who hate tv (and there are a lot of us out there), all those commercials mean nothing. Of course I knew of the film and when it was coming out so that wasn't an issue.
I do find Weinstein's marketing to be very bad in the billboard-ad department, however. Los Angeles is covered with billboards, bus-stops, and other visible outside print advertisng - tons of upcoming movies are advertised this way. I think I saw maybe two buses drive by with the GRINDHOUSE poster on the side strip at the time. That was it. Two buses zipping by before you can even get a good look. No billboards - nothing. Just last week, THE MIST opened, but I saw absolutely no billboards/bus-stops with that on it at all. Every other major studio seems to saturate the city with such billboards for their new movies, but Weinstein just skips that option for the most part. I think it's a big marketing mistake as seeing those big ads every day as you're driving around does cause a lot of awareness for a new film. If I wasn't on-line, those billboards would pretty much be my only exposure to what new films are coming out every week.