Our 36" Toshiba 36AF42 finally came in and when playing with it today as recommended by most here I checked the contrast first. Sure enough it was set to 100%. I turned it back to 50% but it just seems too dark. Even at 60% it's rather dark. I have all other settings set at 50% right now but will order either the Avia or S&V disc here in a week or so. I haven't really played with many settings yet but no matter what I do I keep going back to turning the contrast back up a little even though I know it's not good. (?) The room itself is very bright. 9 bay windows light the room so during the day it's lit very well. What do you guys think. Is the darkness something you HAVE to get used to because when I say dark "I" think it's really dark.