I was at Best Buy. A father and son were listening to speakers. They wanted something small for stereo listening. The salesman took them to Bose first (a cube and bass module set-up), and turned it way up. Next he went to some JBL bookshelf speakers and hit "the button." The father and son had startled looks on their faces. Salesman says, "what do you think?" The kid says, "This sounds so much better!" The salesman say, "You thinkthis one sounds better????" After some fumbling around, the salesman starts into, "Well, Bose is a different kind of sound ..." I'm thinking, yeah, crappy! Then he says to the kid, these (JBL's) just have more bass. I'm thinking, that's pretty sad seeing how the Bose has a high tech "bass module." The sound difference is obvious. The $150 or so bookshelf speakers sound better than the higher priced Bose speakers, yet the salesman is trying to convince them that Bose is better, implying that they don't understand what good sound is. Now, what does the saleman care? He's not making commission. Either he's brain washed, or he owns Bose, and doesn't want to have to admit they stink. I just had to laugh to myself.