Sony Pictures Home Entertainment President Benjamin Feingold announced today that all further DVD releases will feature the new "Full Sound Format", which takes full advantage of home audio systems. Feingold explained that he receives numerous complaints daily from consumers who buy expensive surround-sound systems, only to be underwhelmed by the surround effect. "I've had hundreds of discs sent back to me over here because, although they indicate 5.1 Dolby Digital on the covers, the way the sound mixing people produced them you can hardly hear anything from the surround speakers at all. I've made it my goal to make sure that doesn't happen anymore- after all, it's been overwhelmingly clear that the public prefers Full Screen movies since they completely fill their screens, and now they're demanding the sound completely fill their speakers as well." Consumers will no longer have to worry if their surround speakers are turned on any more, because the Full Sound process puts sound in ALL of the speakers at all times. While the sound mixers tend to have dialogue only in the front-center speaker, this is obviously not good as it puts the rest of the speakers to waste. Full Sound movies solve this problem; you'll hear dialogue coming from every speaker front and rear. Feingold added "This will be greatly appreciated by the older folk in the audience, as they'll be able to hear what's being said more clearly even when they're sitting way in the back." A reverb effect will be added to the surrounds as well on some titles, but Sony is waiting to measure the public's response to that. Subwoofers will finally get the workout they deserve as well, since Full Sound routes all of the sound to the subwoofer as well. Even the quietest scenes in a movie will now shake the house like never before. A minor rumbling is added continously to all soundtracks, so you will feel sound coming from the subwoofer even during those moments in the movie where nothing is happening at all. "This is just the latest of the many innovations we have made over the past couple years here at Sony Pictures Home Entertainment," Mr. Feingold boasted.