It is a good price for just the 301 HD DVD's excluding the player, which is a very good HD DVD player. Charging a premium for using PayPal isn't allowed however according to the PayPal user agreement or the rules at Home Theater Forum.
I don't see the smilies, but can we assume that he wants $150 for the player and two (2) HD-DVD's (The Bourne Identity & The 300)? Perhaps the deal isn't as good? JP