Fry's Electronics is having unreal prices on their sony TV's. It was going on last week and I had to check it out for myself. Sure enough: 34XBR800:$1899 36XBR800:$1699 32HV600:$1299 32HS500:$1149 All Sony set's are on sale but these are the only ones I looked at closely. Get yourself down to Fry's as they may be gone and the sale may be over. The salesguy said one they sell out of that particular model the price will go back up. Don't know if it's true or not.