We are here at Cedia, and walking around the floor you get a very strong sense that Blu-Ray is about to make a huge launch. There is obviously far more manufacturer support here for Blu-Ray than HD-DVD. Just about every display manufacturer is showing off Blu-Ray on their new projection equipment. The demo material I have seen, most of it sourced from the Pioneer BDP-HD1, looks tremendous! There is some sort of huge Fox/Buena Vista announcement unveiling party happening for Blu-Ray this evening where a huge title(s) is to be announced. We'll see just how big that announcement really is! It's going to be an interesting showdown for sure!