I believe that I saw the same thing in the Best Buy flyer on line -- Go the Best Buy site and open the flyer to the DVD section -- I think you will see the info on the JPIII DVD. It says something about a coupon enclosed and a choice of DVD's that you can pick from. Only pay S&H
The DVD is not free you have to pay shipping and handling of $2.25. As long as their is a title on the list you would consider buying it is a good deal.
Also if you buy it at Best Buy, they will print off with the receipt a coupon for you for a free DVD that does NOT require the $2.25 payment. However, you still need the one POP so you can't double dip on the offers.
I had to re-read the Best Buy rebate form three times to make sure I understood that interesting info. If you bought at Best Buy, there is no shipping charge! If you go by the insert in the DVD case, there is a charge.