Fox Launches "Movie of the Day" App to Bring its Most Popular Films Home With Daily Deals (1 Viewer)

[Ronald Epstein]

Twentieth Century Fox Home Entertainment Launches “Movie of the Day” App Giving Consumers Daily Deals on Their Favorite Films Direct from iTunes

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The Flash Sale App Available for iPad and iPhone Globally Gives
Movie Lovers Incredible Access to the Hottest Films on Digital HD​

LOS ANGELES, CA (May 27, 2015) – Twentieth Century Fox Home Entertainment today debuted the all-new Movie of the Day app, giving movie lovers everywhere the opportunity to purchase their favorite Fox films on Digital HD through daily flash sales. Available for iPad and iPhone, the Movie of the Day app’s user friendly interface gives consumers a 24-hour window to buy a brand new movie each and every day at a discounted price of up to 70% off and add it to their iTunes library. Launching today in the United States, United Kingdom, Australia, Germany and France, fans can get great deals on films from some of the biggest franchises on Digital HD as they become available through the app including Alien, Die Hard, Ice Age, Planet of the Apes, Rio, The Sound of Music, X-Men and more.


The Movie of the Day app is loaded with content, allowing fans to easily view video clips, read the synopsis, see cast and crew information and even read reviews of each film. Once ready to purchase a film, users simply click once in the app using their iTunes account and the film is added to their iTunes library. Fans can even choose to share the experience though social media channels such as Facebook and Twitter, allowing friends the opportunity to see the latest flash sale and download the app themselves. The app will offer all types of films for sale each day, from indie to blockbuster, romantic comedy to horror.


“The Movie of the Day app is a super convenient way for consumers to access the movies they love at the touch of a button,” said Mary Daily, President and Chief Marketing Officer, Worldwide Marketing, Twentieth Century Fox Home Entertainment. “The app gives movie lovers access to an amazing array of movies every day at a great price.


Available for download for free in the app store, the Movie of the Day app will kick off the daily flash sales today with the megahit X-Men: First Class, available for purchase on Digital HD for $6.99. Each and every day a new or classic movie will be available for purchase for a price of $4.99-$9.99. The app is powered by the storefront management tools built by Premiere Digital.



ABOUT TWENTIETH CENTURY FOX HOME ENTERTAINMENT

Twentieth Century Fox Home Entertainment is the industry leading worldwide marketing, sales and distribution company for all Fox produced, acquired and third party partner film and television programing. Each year TCFHE expands its award-winning global product portfolio with the introduction of new entertainment content through established and emerging formats including DVD, Blu-ray™ and Digital HD™. Twentieth Century Fox Home Entertainment is a subsidiary of 21st Century Fox.

 

[Sam Posten]

I'll be testing this out after work tonight, will report back what I see!

First impressions:
- The iPad version is just the iPhone app. There is no native full screen iPad version, just baffling.
- It wants to send you notifications, and it's a conduit to iTunes Movie sales. No hoops to jump through buying from external sites like UV, it just messages you once a day to tell you what Fox has discounted that day and if that's appealing to you then you can buy it and it goes in your normal iTunes library and is available on all your iDevices.
- $5 for Rio2 today. Not a bad price, I prefer to get my Digital movies packed in with the Blus, buying it via Amazon would be $19 but would get me the Blu, the DVD and the Code:
http://www.amazon.com/Rio-2-Blu-ray-Jesse-Eisenberg/dp/B00JK532GA/ref=tmm_blu_title_1?_encoding=UTF8&sr=8-2&qid=1432820800
- Obviously since iTunes does not support 3D then there is no 3D version digitally here, if I wanted the 3D Blu that's $28 but nets me the iTunes code too:
http://www.amazon.com/Rio-3D-Blu-ray-Jesse-Eisenberg/dp/B00JK532YW/ref=tmm_blu_title_0?_encoding=UTF8&sr=8-2&qid=1432820800

 

[Joshua Clinard]

I wish they would have included UV copies with this. I would have picked up Rio 2 for five bucks!

 

[Sam Posten]

Strangely I agreed to get alerts and have yet to get a daily notice of what's on sale, kinda necessary for this app to be of value

 

[Sam Posten]

Office space for $8 today. Meh.

 

[Sam Posten]

Figured it out, alerts were on my iPad not my iPhone.

Booooooooo just alerted to buy Alien directors cut for $0 but it's actually $7

 

[Sam Posten]

Wrong notification again. Notified that today was Le jour le plus long (the latter best day in French???) but it's actually Mrs. Doubtfire... Weird

 

[Finn]

Hi Guys,

We just launched the app, some kinks are still being worked out - notifications being the main one. Think we crossed that issue off the list in the last day or so. Hope you enjoy it.

 

[Sam Posten]

Cool Mr. Finn, thanks for stopping in! Any word on a full size iPad version?

 

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Second the vote on needing UV...........