Lately, my wife and I have gotten into the habit of a once a week lunch or matinee movie together without the kids. We have a relatively new and advanced theater in our neighborhood, but recently, I've noticed a lack of upkeep with the sound, projection and viewing quality. However, last week when we went to see Heist, the movie theater booth attendant let us in for free, saying, we need more folks like you to come back to the movies. We were puzzled, but of course we accepted the free passes. It was only later that I realized that I was wearing my HTF Hat at the time. Hmmmm, I thought... I may have just gotten my hat for free?