If you bought the E.T. Ultimate Gift Set from Best Buy, and you paid $54.99 for it, you should be aware that bestbuy.com has lowered their price from $54.99 to $49.49, that's $5.50 less. I know it changed because I had this item sitting in a "cart" and when I changed something else, I was suddenly notified the price of an item in my cart had changed, and now I see the $54.99 crossed out and $49.49 below it. Why is this important? Best Buy stores will price-match to their own website. I don't know if the prices have changed in the store or not, but if they'll let you get a price adjustment after-the-fact for in-store price changes, they should also let you get a price adjustment after-the-fact for their own website changes. I'm going to try this tomorrow and I'll let you know what happens!