More DRM is not the solution. We've proved this with music and it's time other media realize it. http://www.forbes.com/sites/insertcoin/2012/02/03/you-will-never-kill-piracy-and-piracy-will-never-kill-you/ When will Apple pen it's "More thoughts on DRM" that seal this for movies the way they did music?paulsweazey said:True, Ultraviolet isn't ownership, although the original idea was a lot closer to ownership that the eventual result. Actually, I have only ever heard of one real ownership model, the proposed IEEE P1817 Standard for Consumer-ownable Digital Personal Property..... DPP will work for movies, music, books, games, and who knows what other future product types.