Warner has confirmed that Green Lantern and Horrible Bosses will be their first UltraViolet releases. The included UltraViolet copy is the theatrical version without any special features. It includes streaming and up to three downloads that can be accessed over a three year period. The UltraViolet copy needs to be redeemed by October 2013.
“Beginning with the releases of Horrible Bosses and Green Lantern in the fourth quarter, the vast majority of our future home video new releases will be UV enabled,” said Time Warner's CEO Jeffrey Bewkes. He went on to say “we believe that this could fundamentally change how people manage and watch their movie collections and it could significantly improve the value proposition of digital ownership,”
It will be interesting to see if consumers see it that way. Will UltraViolet be a selling feature for you?
“Beginning with the releases of Horrible Bosses and Green Lantern in the fourth quarter, the vast majority of our future home video new releases will be UV enabled,” said Time Warner's CEO Jeffrey Bewkes. He went on to say “we believe that this could fundamentally change how people manage and watch their movie collections and it could significantly improve the value proposition of digital ownership,”
It will be interesting to see if consumers see it that way. Will UltraViolet be a selling feature for you?