I think there actually is a market for people willing to see big screen spectacles back in theaters, provided that a) they're being shown on quality screens that exceed what the average person has at home (and a tiny screen in a multiplex auditorium with an old 2K projector may not be a better overall experience than a nice UHD TV at 60" with a nice sound system at home), b) that the pricing is reasonable and c) that it's properly promoted. Occasionally you can even get something that does well without all of those factors. The upcoming screenings of The Dark Knight aren't really being promoted, but IMAX sold out the first week's showings in NYC, and at full price of $25.49 a ticket! And I'm not surprised. The Dark Knight wasn't really meant to be watched on TV; it was meant to be viewed on the largest screens in the world, and there are plenty of people who are happy to take that ride again. Even though Harry Potter wasn't shot specifically with IMAX cameras, I think there will always be an audience for those films if they're properly promoted and priced in such a way that recognizes that the discs have been in the $5 bin for years. Which seems to be exactly what Cinemark is doing. If you do go, please let us know what attendance is like - I'm curious if they'll be as big of a draw as I suspect they could be.