Andrew Priest
Stunt Coordinator
- Joined
- Mar 1, 2004
- Messages
- 79
It's a little more complicated than corporate greed. There's an element of the extreme short-sightedness that tends to pervade the marketplace. Glutting the market with cheap movies thus cheapening the brand name only hurts profits in the long run. Yet it's typical for the modern corporation that's focused only on quarter earnings.
Then there's a touch of the good old obsession with reason and all that goes with that. Very typical for technocrats to think that even art can be pressed into some kind of rational system and from that a formula of success extracted. They'll latch onto the formula and promptly work it to death. Even the switch to CG is perfect. It's the kind of clean, simple and absolute solution that the rational systems prefer.
Animated movies aren't doing so well? Don't focus on the murky waters of story and art and history. Certainly never, ever, suggest that some choice by the company is at fault. All policies derived by reason must be flawless; therefore some other outside factor must be involved. Ah hah! It's that CG that's been eclipsing the hand drawn stuff. That's the ticket. Wait and see, if the CG falls though they'll never admit to it being bad idea, or even slightly wrong. It will be something else.
One reason I hold little hope that replacing Eisner with some other born and bred technocrat will fix the problem. They will do what they are trained to do. Eisner is no exception; he's the rule.
PS. I'm with Ernest on this one. I don't touch DTV sequels, not even with a 10' cattle prod.