Will_B
Senior HTF Member
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- Mar 6, 2001
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As Eurythmics and Annie Lennox and Dave Stewart fans have known, about two years ago DS was remastering the 8 proper Eurythmics' albums and expanded them with remixes and bonus cuts. Yet they've not been released. I finally got curious enough to do a search on why, and here's the update.
More insight into what caused the plan to be reevaluated comes from an interview with Dave Stewart in October. Asked by "Ino" of eThrill.net about fan interest in seeing the now-suspended reissues eventually come out as CD & DVD combo sets (presenting the music and the videos), Stewart answers:
"You see, in order to put all that stuff out, make it all available and digitize it, put it on dvd and cd, then market it and do all the things you have to do for people to be aware wether they're somewhere in Scotland or Ohio or Australia, there needs to be a big marketing plan - that's what the whole discussion is about at the moment. ...I think that all should be done but there's no point in doing it without a great plan because nobody would know they existed besides the fans. You need the labels round the world to have a plan in place that helps people get aware of that. Otherwise it comes out and nobody knows and that's the end of it."
Note that the emphasis on the videos was from the interviewer, so that desire may represent the fan and musician wish, not neccesarily the label's interest.
Indeed, Stewart's emphasis appears to be that they had a difference of opinion with BMG about the amount of promotion and support any reissue program would receive.
Hopefully BMG will get behind the fans and get behind the musicians and allow Eurythmics to make this happen, but clearly it requires an investment on the label's part.
Obviously the current interest in making music available in CD & DVD dual packs - whether DualDiscs or dual packs of CD & DVD - is just dawning (see the REM announcement this week), and the Eurythmics are a natural for this since their fanbase is as much interested in the videos as the music. The Eurythmics were MTV pioneers.
But since their videos are largely in storage, it will be a challenging project. As Stewart notes elsewhere in the interview, "it's very difficult because people who worked at RCA don't work there anymore and they put the things in a box which then went to some warehouse. And the video companies that made the very early Eurythmics videos don't exist anymore..." So again, BMG needs to make a plan that will make the sales justify the effort.
More insight into what caused the plan to be reevaluated comes from an interview with Dave Stewart in October. Asked by "Ino" of eThrill.net about fan interest in seeing the now-suspended reissues eventually come out as CD & DVD combo sets (presenting the music and the videos), Stewart answers:
"You see, in order to put all that stuff out, make it all available and digitize it, put it on dvd and cd, then market it and do all the things you have to do for people to be aware wether they're somewhere in Scotland or Ohio or Australia, there needs to be a big marketing plan - that's what the whole discussion is about at the moment. ...I think that all should be done but there's no point in doing it without a great plan because nobody would know they existed besides the fans. You need the labels round the world to have a plan in place that helps people get aware of that. Otherwise it comes out and nobody knows and that's the end of it."
Note that the emphasis on the videos was from the interviewer, so that desire may represent the fan and musician wish, not neccesarily the label's interest.
Indeed, Stewart's emphasis appears to be that they had a difference of opinion with BMG about the amount of promotion and support any reissue program would receive.
Hopefully BMG will get behind the fans and get behind the musicians and allow Eurythmics to make this happen, but clearly it requires an investment on the label's part.
Obviously the current interest in making music available in CD & DVD dual packs - whether DualDiscs or dual packs of CD & DVD - is just dawning (see the REM announcement this week), and the Eurythmics are a natural for this since their fanbase is as much interested in the videos as the music. The Eurythmics were MTV pioneers.
But since their videos are largely in storage, it will be a challenging project. As Stewart notes elsewhere in the interview, "it's very difficult because people who worked at RCA don't work there anymore and they put the things in a box which then went to some warehouse. And the video companies that made the very early Eurythmics videos don't exist anymore..." So again, BMG needs to make a plan that will make the sales justify the effort.
