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Europe leads the way on Connected TV usage?

Discussion in 'Displays' started by Kevin Collins, Jun 8, 2013.

  1. Kevin Collins

    Kevin Collins Owner, from The Other Washington

    Jan 14, 2007
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    Seattle, WA
    Real Name:
    Kevin Collins
    A Rovi Study on connected TV advertising, owners, and device usage in the UK found that owners of connected TVs now represent “a far more balanced range of age groups with a decrease in 25-34 year olds and an increase in older viewers,” the study said.

    In Q1 2003, 49% of respondents in households that own connected TVs said they use the connected platform once a week or more – a 10% increase over the previous quarter. Some 84% indicated that connected functions are accessed by more than one user in the home – an increase of 23%.

    Awareness of advertising on connected TV platforms continues to increase with 55% of respondents in Q1 2013 claiming they have noticed advertising – an increase of 14% from Q4 2012, according to Rovi. In addition, 10% claimed to have also clicked on the advertising, an increase of 8% since last quarter. I find this interesting as I rarely even click on ads on this site!

    Connected TV owners were also found to be heavy device users, with 93% of those that also own a tablet indicating they use it as a second screen while watching TV.

    For those of us in the US, how many actually use their connected TV?
  2. Steve Schaffer

    Steve Schaffer Producer

    Apr 15, 1999
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    Average bitrate on high speed internet connections is much higher in Europe than in the US, and it's a lot cheaper. That may have an effect on lower usage in the US.

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