Epson 2040 Projector Image is flashing on and off

just bought an Epson 2040 projector

it will eventually be ceiling mounted, but fired it up today to give it a test run

connected to a Yamaha aventage 3030 AVR, sources are cable box, blue ray player, and roku

image displayed when I select the cable box flashes on and off, then go blank/black

image displayed when I select the roku, ROKU flashes on and off all over the screen like a screen saver, but no solid image

image displayed when I select the blue ray is blank/black screen, nothing

I hooked the project directly to the cable box, image is stable, looks great, I didn't do a direct connect to the roku or blue ray

all connections are HDMI, connection from AVR to project is 35'

any suggestions?? I have tried searching for this error in this and other forums and just not finding an answer