oscar_merkx
Senior HTF Member
- Joined
- Apr 15, 2002
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http://www.dvdtalk.com/ourweek/
To mark the occasion, many of the major studios got together to celebrate, discuss and lament over DVDs first five years at the DVD at 5 Conference held in Marina Del Rey, California. While there were no amazing revelations at the DVD at 5 conference, I did get a strong sense of how the studios look at DVD, where they're putting their focus and where they see it going. It was an interesting insight into the past, present and future of DVD.
DVD is International
If there was one mantra that was repeated over, and over and over again at the conference, it was - 'DVD is International'. One of the major problems studios have had with VHS is that it never played as well internationally as it did in the US. An interesting thing has happened with the release of DVD - Europeans (especially in the UK, France, Germany and Spain), the Japanese, and Australians have been buying DVDs in record numbers. When they look at the growth Internationally things are on course to reach 'parity' with the US in terms of DVD adoption soon. It's a huge deal and it's got many of the studios thinking globally with their DVD releases.
This is actually very good news for DVD consumers outside of the US. While many studios have played around with pricing schemes and rental windows, the cold hard numbers are showing them that when they release DVDs for sell through first and foremost, they end up selling more DVDs. So look for International DVD events like Harry Potter on big titles and less of a patchwork release strategy for the rest.
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there is much more on the issues of dvd and vhs amongst other topics. so head over there.
To mark the occasion, many of the major studios got together to celebrate, discuss and lament over DVDs first five years at the DVD at 5 Conference held in Marina Del Rey, California. While there were no amazing revelations at the DVD at 5 conference, I did get a strong sense of how the studios look at DVD, where they're putting their focus and where they see it going. It was an interesting insight into the past, present and future of DVD.
DVD is International
If there was one mantra that was repeated over, and over and over again at the conference, it was - 'DVD is International'. One of the major problems studios have had with VHS is that it never played as well internationally as it did in the US. An interesting thing has happened with the release of DVD - Europeans (especially in the UK, France, Germany and Spain), the Japanese, and Australians have been buying DVDs in record numbers. When they look at the growth Internationally things are on course to reach 'parity' with the US in terms of DVD adoption soon. It's a huge deal and it's got many of the studios thinking globally with their DVD releases.
This is actually very good news for DVD consumers outside of the US. While many studios have played around with pricing schemes and rental windows, the cold hard numbers are showing them that when they release DVDs for sell through first and foremost, they end up selling more DVDs. So look for International DVD events like Harry Potter on big titles and less of a patchwork release strategy for the rest.
------------------------------------------------------------
there is much more on the issues of dvd and vhs amongst other topics. so head over there.