In their report of the numbers New line has stated for shipping of LOTR. It's shows that target and Walmart ordered more P&S Vs WS (No Surprise there) but they're predicting based on the overall numbers that the important male demographic is heading more toward fullscreen purchases. I still gotta think these numbers are misleading. If the vast majority of this demographic are shopping in a location like the above that either do not offer WS, or stick it on the bottom of the shelf. Then once again it's a selp fufilling prophecy.