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DreamWorks deal marks big changes for Bollywood (1 Viewer)

Pete-D

Screenwriter
Joined
May 30, 2000
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It's kind of a neat idea, but in terms of Bollywood films being successful in the North American market with non-Indian audiences ... I dunno.

I think Hong Kong cinema had cross over appeal because Bruce Lee laid a foundation several decades prior and the whole kung-fu/action genre can sell tickets to American boys/men.

Bollywood romances would have to really catch on with the female demographic here. Also America is much more liberal in their acceptance of on-screen sex and kissing ... are Bollywood producers willing to push that envelope?

But I think this is a good move for Dreamworks as it'll boost their reach worldwide.
 

Jason Seaver

Senior HTF Member
Joined
Jun 30, 1997
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I have to admit, even though I've only gone to a couple of Bollywood films - Koi... Mil Gaya and its sequel Krrish - I've kind of liked the way they bypassed the studio system in America. As it stands right now, Indian movies open in Boston (well, Arlington, but still T-accessible) the same day they open in Mumbai. That happens because they fit into a fairly narrow niche - not really profitable enough for the major studios, but worthwhile for theaters in areas with significant Hindu population. I wonder if teaming with Dreamworks or other American studios will actually make these films less accessible - would they be trading day-and-date theatrical openings for greater visibility on DVD shelves?
 

Llappin

Stunt Coordinator
Joined
May 24, 1999
Messages
129
Real Name
Leila
My personal feeling is very much against the whole idea. I am amazed how confidently they are pursuing the goal to “lure U.S. audiences”.
 

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