Dick
Senior HTF Member
- Joined
- May 22, 1999
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- Rick
What Edwin said.
By keeping both sides happy, you create a flow of cash, not like there isn't one anyone, going into the studios by ALL lovers of film.
Because right now both sides are not being made happy. While both versions may be available, the big rental shops (blockbuster, Hollywood Video) and some major retailers (WalMart) have chosen to only carry pan-n-scan. While for purchases, finding another retailer is easy enough, finding another rental outlet isn't always that easy. I have yet to see JP III for just this reason (I know, some would say that's not really a problem ) Blockbuster then points and says "Look how many times we rented out American Pie II! There's huge demand for pan-n-scan only discs", while I would argue that they would have rented just as many had it been widescreen only.
all that has to happen is that the WS AI sell a lot more copies and makes the justification for making a P&S version at all go away.
Certainly WS outselling P&S is important, but just looking at raw sales numbers is inaccurate. Of course it shows that given the choice X prefer P&S over WS, but what it fails to address is how many sales would be lost were P&S not available. How many people that bought American Pie II P&S would put it back on the shelf if WS was the only choice?
On the flipside of things, how many more copies of Matrix would have sold if available P&S? Or Phantom Menace? Or Gladiator? Does anyone actually believe sales figures of these titles were held back by lack of P&S?
I fail to see a single title that a studio or retailer can point to and say "we are disappointed in the numbers for these titles, and widescreen-only is to blame".
New Line has finally caught on as well. But who can blame them? Let's say they sell 2 million Pan&scan discs (underestimated) and about the same in widescreen. Then, I'd say there is a 50% chance that widescreen television sets hit it off in the US in the next few years. If they do, then many of those people that bought the pan&scan versions will buy the movie a second time - in widescreen. That's millions of dollars of extra revenue for New Line. After all, they could have put BOTH widescreen and pan&scan on the same disc... but that would mean possibly missing out on millions of dollars a few years from now.
In regards to catalogue releases where both versions are on the same disc - the studios are filling demand, and it would be impossible for retailers to carry two different versions of so many titles.
But with the major releases, retailers will be carrying hundreds of copies each. Having two separate releases in this case would still be a STUPID idea (consumer confusion annoys retailers to death), it is more feasable compared to doing it with catalog releases because of the large quantities involved.
The Walmarts of the world like this for the same reason that the studios do.
And what do you think costs more? Pressing flippers (or 2nd discs, a la Shrek) instead of single-sided discs, or having separate releases (which involves separate in-store POP, marketing and packaging, and which pisses off retailers because it confuses their customers)?
The studios are ripping off J6P. Five years from now, when/if (again, I think it's 50/50) they have their new widescreen television, J6P'll pop in their all-time favorite film Harry Potter for an afternoon of family fun with 'the wife' and their kids. But once the film starts, little Daisy starts to cry. "The sides are gone, the sides are gone! Mommy!" And J6P himself will start to scratch his head in confusion. "It musta broke, honey. Let's go get another one." So they get into their '91 p.o.s. and head to the nearest Walmart (and since this is 2007, they'll have 36 Walmarts to choose from in a 5-mile radius).
Yes, this is what the future looks like. Unless widescreen TVs don't hit it off like they did in Europe. In which case WE'LL be screwed.
it still doesn't make sense to me why both versions of the film are not available
On a single disc?
J6P [Mr. P&S, too you] does not like having a disc w/o a label on it.
Two seperate releases?
Stores hate carring multi-versions of the same title [see; Dolbly Digital/ DTS, SACD/DVD-A, etc...]. Also, on this site you'll see many of our 'friends' throwing a fit, because they mistakenly picked up a P&S version of a film they wanted in OAR.