Alex Shk
Stunt Coordinator
- Joined
- Apr 29, 2000
- Messages
- 195
I find it naive to expect the studios to educate their consumers. Since the 1950's the studio's have constantly tried to differentiate their product from television. Stereo sound, widescreen, 3D, surround sound - all efforts to make the theater experience unique from the home experience. Even home video, with it's crappy sound and low resolution picture, was little threat to a theatrical presentation.
If I recall correctly, the studios were quite hesitant in adopting the DVD format. The focus of their concerns was copy protection, but I always felt the ability of DVD to recreate the sonic theatrical experience, and offer resolution that (at very least) utilizes the full capabilities of 4:3 sets, threatens their primary distribution of product. The fact the public is asking for (essentially) edited (P&S) versions of their product, once again guarantees that they are not giving away the store. The widescreen support from industry insiders that are members of this board is encouraging, however MOST of those insiders are responsible for the artistic or technological content of those discs - they are not the bean counters or CEO's that make the final say.
I wouldn't be surprised if this is all tied in to the lack of non-HDTV widescreen sets in the US. Such displays are available in foreign markets with only marginal price mark-up's from their 4:3 cousins. In the US, widescreen HDTV displays seem to start around the $2000 mark.
What is the answer? Create the demand for widescreen displays prior to the arrival of HDTV. Market them at reasonable prices. Just don't expect the studios to educate. They will probably spearhead P&S of 2:35 aspect ratio films after 16:9 displays become the norm.
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If I recall correctly, the studios were quite hesitant in adopting the DVD format. The focus of their concerns was copy protection, but I always felt the ability of DVD to recreate the sonic theatrical experience, and offer resolution that (at very least) utilizes the full capabilities of 4:3 sets, threatens their primary distribution of product. The fact the public is asking for (essentially) edited (P&S) versions of their product, once again guarantees that they are not giving away the store. The widescreen support from industry insiders that are members of this board is encouraging, however MOST of those insiders are responsible for the artistic or technological content of those discs - they are not the bean counters or CEO's that make the final say.
I wouldn't be surprised if this is all tied in to the lack of non-HDTV widescreen sets in the US. Such displays are available in foreign markets with only marginal price mark-up's from their 4:3 cousins. In the US, widescreen HDTV displays seem to start around the $2000 mark.
What is the answer? Create the demand for widescreen displays prior to the arrival of HDTV. Market them at reasonable prices. Just don't expect the studios to educate. They will probably spearhead P&S of 2:35 aspect ratio films after 16:9 displays become the norm.
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