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Dolby and VIZIO Transform the Living Room Experience with Dolby Vision (1 Viewer)

Ronald Epstein

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Dolby and VIZIO Transform the Living Room Experience with Dolby Vision on the VIZIO Reference Series
Consumers will be able to watch 4K Ultra HD Dolby Vision titles from Warner Bros. via VUDU

San Francisco, April 13, 2015Dolby Laboratories, Inc. (NYSE: DLB) announced today a partnership with VIZIO to bring Dolby Vision to the consumer market through the VIZIO Reference Series 65” and 120” Ultra HD Full-Array LED Smart TVs. With an initial slate of Warner Bros. 4K Ultra HD Dolby Vision titles confirmed for distribution via VUDU, Walmart’s video on demand service, combined with play back capabilities on the VIZIO Reference Series, consumers will be able to experience the power of Dolby Vision in their living room.


Dolby Vision breathes life into images by providing viewers with peak brightness, local contrast, and a full range of colors that more closely mimic what the human eye can see. The technology combines a wider color gamut and high dynamic range, to revolutionize the viewing experience both in cinema and on TV.

Dolby Vision augments the fidelity of UHD and HD video signals for over-the-top (OTT) online streaming, broadcast, and gaming applications. Today’s state-of-the-art cameras already capture more visual information than current TVs can display; with Dolby Vision, creative teams will have confidence that their content will be reproduced faithfully on Dolby Vision enabled televisions.

“We are delighted to see the VIZIO Reference Series as the first TV with Dolby Vision, a dramatically different visual experience that engages your senses,” said Giles Baker, Senior Vice President, Broadcast Business Group, Dolby Laboratories. “VIZIO Reference Series customers will have access to a slate of Dolby Vision content that demonstrates the impressive capabilities of this TV and bring viewers closer to the original intent of the content creators.”

With Dolby Vision, content is much more nuanced, powerful, and distinct: sunsets sinking deep into the horizon, bursts of fire and explosions, and the darkest shadows are pronounced to provide a strikingly vivid and realistic imaging experience like no other. As the first-ever High Dynamic Range-enabled Ultra HD TV, the VIZIO Reference Series was built pixel-by-pixel, pushing the boundaries of brightness, color and contrast with Dolby Vision. A Full-Array 800-Nit LED backlight makes for an incredible difference in picture, enabling a wider and more dynamic range of luminance with an unprecedented 384 Active LED Zones for precise contrast control. Clear Action 1800 is set by a whole new standard that allows consumers to enjoy fast action sports and movies with superior motion clarity thanks to powerful image processing and blazing 240Hz effective refresh rate. The new VM50 Ultra HD engine, a dedicated Ultra HD motion and picture-processing engine, provides enhanced clarity in every Ultra HD image.Unlike most TVs, which can only reproduce a limited color gamut of Rec 709 – a standard that has been in place since 1990– the VIZIO Reference Series features an Ultra-Color Spectrum which widens the color gamut; rendering colors closer to what the human eye can see, something never before possible on a home TV screen.


“As the most sophisticated and technologically advanced TV, the VIZIO Reference Series was designed to set an entirely new standard for immersive entertainment,” said Matt McRae, Chief Technology Officer, VIZIO. “We are proud to be working with technology leaders such as Dolby and VUDU to bring these amazing advancements in picture quality into consumers’ living rooms, pushing the boundaries of brightness, color and contrast for an entirely new entertainment experience.”


In January, Warner Bros. announced several 4K Ultra HD Dolby Vision titles: Edge of Tomorrow, Into the Storm, and The Lego Movie. Since then, Warner Bros. has committed to a steady pipeline of new and remastered 4K Ultra HD Dolby Vision titles, including additional titles like Man of Steel, Sherlock Holmes, and Sherlock Holmes: A Game of Shadows.With the release of unparalleled blockbuster content from Warner Bros. on VUDU, consumers will be able to experience a new form of entertainment that combines the best of Hollywood with the depth and richness of Dolby Vision.

“By combining 4K resolution, high dynamic range, and a wider color gamut in our 4K Ultra HD Dolby Vision titles, we are able to offer a truly impactful home entertainment experience and bring audiences closer to the filmmaker’s vision,” said Jim Wuthrich, President, Americas, Warner Bros. Home Entertainment.

To deliver Dolby Vision content in 4K Ultra HD, Dolby has partnered with VUDU, Walmart’s video on demand service for movies and television, and one of the pioneers of high definition digital movies and TV.


“VUDU is committed to offering our customers the latest and greatest technology to experience movies. Supporting 4K Ultra HD content with Dolby Vision provides that premium, quality home entertainment experience that they demand,” said Scott Blanksteen, VP of Product at VUDU.


For more information and to sign-up to receive Reference Series product updates, visit VIZIO.com.


About Dolby Vision

Dolby Vision delivers a dramatically different visual experience—astonishing brightness, incomparable contrast, and captivating color—that brings entertainment to life via OTT online streaming, broadcast, and gaming applications.

Even though most content is captured and rendered using technology that produces the colors and brightness of real life, much of that richness is lost by the time it gets to your living room. That’s because current color-grading standards are based on the limitations of current television technologies and require that the content be altered to match their display performance—dramatically reducing the range of colors, brightness, and contrast.

Dolby Vision changes that, giving creative teams the freedom to use the full gamut of colors, peak highlights, brightness, and contrast, with the confidence that those will be reproduced faithfully on televisions that feature Dolby Vision technology.

About VUDU

VUDU, a leading digital video on demand service, is the easiest way to discover, watch and collect the latest movies and TV shows. VUDU is free to join and provides instant access to over 100,000 titles to rent or own in up to stunning 1080p resolution and 7.1 digital surround sound. VUDU is committed to making entertainment digital and accessible, launching innovative features such as Disc to Digital, InstaWatch™, and Share My Movies. VUDU is unmatched in availability across platforms and devices, and works on internet-connected TVs and DVD/Blu-ray players, Windows and Mac computers, iOS and Android mobile devices, set-top boxes like Roku, and PlayStation and Xbox game consoles. VUDU is a wholly-owned subsidiary of Walmart Stores, Inc., and is based in Sunnyvale, CA. For more information, visit www.vudu.com.


About Warner Bros. Entertainment

Warner Bros. Home Entertainment (WBHE) brings together Warner Bros. Entertainment’s home video, digital distribution, and interactive entertainment businesses in order to maximize current and next-generation distribution scenarios. An industry leader since its inception, WBHE oversees the global distribution of content through packaged goods (Blu-ray Disc™ and DVD) and digital media in the form of electronic sell-through and video-on-demand via cable, satellite, online, and mobile channels, and is a significant developer and publisher for console and online video game titles worldwide. WBHE distributes its product through third-party retail partners and licensees.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby®. For more information, please visit www.dolby.com.


Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Digital Plus and Dolby Vision are trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. © 2015 Dolby Laboratories, Inc. All rights reserved. S15/28807
 

Ronald Epstein

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VIZIO Redefines Standards for "Best-In-Class" Picture and Audio Quality With the Reference Series

First-Ever High Dynamic Range-Enabled Ultra HD TV Supporting Dolby Vision™ Delivers An Unprecedented 384 Active LED Zones™, Ultra-Color Spectrum, Access to 4K Ultra HD Dolby Vision Titles via VUDU and An Integrated 5.1 Sound Bar System,Culminating in the Most Captivating Entertainment Experience Possible


IRVINE, CA - April 13, 2015 - VIZIO, the maker of the top-selling Ultra HD TV1, introduced today details behind the industry's first-ever line of High Dynamic Range Ultra HD TVs to support Dolby Vision - the VIZIO Reference Series Ultra HD Full-Array LED Smart TVs - available in 65" and 120" class screen sizes. The result of a decade of knowledge in pushing the boundaries of picture and audio quality, the beautifully designed VIZIO Reference Series is packed with groundbreaking, innovative technologies. Equipped with Dolby Vision for a dramatically different visual experience and Ultra-Color Spectrum for a wider color gamut, the Reference Series displays stunningly beautiful Ultra HD detail with over eight million pixels in every image. An 800-Nit, Full-Array LED backlight and 384 Active LED Zones create a stunningly vivid Ultra HD picture with striking contrast. Several 4K Ultra HD Dolby Vision titles will be available from Warner Bros. streaming through VUDU, Walmart's video-on-demand service for movies and television. When combined with the integrated 5.1 sound bar system on the 65" model, home theater aficionados will not only enjoy unprecedented cinematic picture quality, but a powerful home audio experience that delivers a Sound Pressure Level of up to 101dB.


The 2015 Reference Series was designed for the cinephile, pushing the boundaries of brightness, color and contrast and featuring an integrated home theater system to perfectly round out the consumer experience. A Full-Array 800-Nit LED backlight makes for an incredible picture, enabling a wider and more dynamic range of luminance with an unprecedented 384 Active LED Zones for precise contrast control. Clear Action 1800 is set by a whole new standard that allows consumers to enjoy fast-action sports and movies with superior motion clarity thanks to powerful image processing and blazing 240Hz effective refresh rate. The new VM50 Ultra HD engine, a dedicated Ultra HD motion and picture-processing engine, provides enhanced clarity in every Ultra HD image. for sharper detail and ensure fast moving scenes appear clearer than ever.

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"The Reference Series redefines 'best-in-class' picture quality and audio standards," said Matt McRae, Chief Technology Officer, VIZIO. "We leveraged our deep understanding of the consumer experience to fuel innovative technologies that take critical drivers of picture quality - like color and contrast - to new levels, transforming long-existing standards. Packed with breakthrough achievements like High Dynamic Range and Ultra-Color Spectrum for a wider-than-ever color gamut, the Reference Series shatters the limits of what's possible for cinephiles. The addition of an unbelievably powerful integrated 5.1 audio solution with a 10-inch wireless subwoofer and two rear satellite speakers further reinforces that the VIZIO Reference Series delivers the most immaculate home theater experience possible."


Unlike most TVs, which can only reproduce a limited color gamut of Rec 709, the Reference Series features an Ultra-Color Spectrum which widens the color gamut, rendering colors closer to the range a human eye can see, something never before possible on a home TV screen. Taking advantage of this capability, Dolby Vision content on the Reference Series delivers captivating color, astonishing brightness and a contrast range with brighter highlights and deeper darks. This complete High Dynamic Range solution more accurately reproduces the nuances in every picture, revealing fine details found in real scenes that are brought to life on the VIZIO References Series.

"We are proud for Dolby Vision to be introduced to consumers through the VIZIO Reference Series, providing a dramatically different visual experience that engages the senses and further draws viewers into the picture," said Giles Baker, SVP, Broadcast Business Group, Dolby Laboratories. "VIZIO Reference Series customers will have access to a slate of 4K Ultra HD Dolby Vision content, bringing viewers closer than ever before to viewing content as it was intended by filmmakers."

On top of redefined picture quality, the VIZIO Reference Series gives consumers access to unparalleled Ultra HD streaming with an initial slate of Warner Bros. 4K Ultra HD Dolby Vision titles that will be available through VUDU, a leader in quality over-the-top (OTT) video for digital movies and TV.The content-delivery service will deliver easily accessible Dolby Vision content in 4K Ultra HD to enable the ultimate home cinema experience. Consumers can find an ongoing list of upcoming Warner Bros. titles in Dolby Vision at VUDU.com/UHD.

"Customers expect VUDU to use the latest technology to create a cinema-quality experience and thanks to Dolby and the VIZIO Reference Series, it's now possible," said Scott Blanksteen, Vice President of Product, VUDU. "The most advanced home entertainment experience is now a reality and we couldn't be more proud to be the service sharing content with consumers."

Equipped with blazing fast 802.11ac dual-band WiFi for a fast, efficient streaming experience, the Reference Series features VIZIO Internet Apps Plus®, offering entertainment enthusiasts Dolby Vision playback capabilities through VUDU and also instant access to Ultra HD content through other apps2 including Netflix, Amazon Instant Video, UltraFlix and Toon Goggles3. Supported by the HEVC H.265 codec and powered by the VIZIO V6 six-core processor, the Reference Series provides consumers with seamless discovery and organization of apps.

For sports, movies or TV shows only available to consumers in 720p and 1080p, the Reference Series is equipped with a powerful Spatial Scaling Engine, which beautifully transforms the ordinary pixels to finer, more accurate Ultra HD pixels, sharpening details to provide an all-around better viewing experience. The Reference Series supports future ready HDMI ports to ensure consumers using next generation cable and satellite receivers, Blu-ray players and game consoles, won't miss out. The Pure Cinema Engine displays frame rates at an authentic 24 frames per second, giving movie-loving consumers the exact experience filmmakers intended. Additionally, the Reference Series is also great for gamers, with a High Velocity Mode that triggers an explosive 120 frames per second for legendary gaming speeds with high responsiveness and low latency.

If the best picture quality with the most innovative technologies isn't enough to entice consumers to upgrade, perhaps the high-end design or integrated 5.1 Sound Bar System will do the trick. Reference Series sets an industry standard for beauty and marks a breakthrough achievement for integrated home theater audio in the 65" class model. From the near edge-to-edge display and ultra-thin bezel to the aluminum frame and precision crafted base, each detail is meticulously produced from select materials. The innovative integrated sound bar built into the base of the 65" model is supplemented by a powerful 10" wireless subwoofer and two rear satellite speakers. The audio experience is further enhanced by top-of-the-line audio technologies from Dolby and DTS™, including over 101dB of crystal-clear sound with less than 1% harmonic distortion4. To find the right fit for any home theater, the Reference Series enables a modular configuration, allowing consumers to install the TV with or without the sound bar, setting the stage for the ideal custom home theater entertainment environment.


Customers interested in the VIZIO Reference Series Ultra HD TV can sign up to receive email updates on the product and browse additional information at VIZIO.com.


1 The NPD Group/Weekly Tracking Service, January 5, 2014 - March 14, 2015, Flat Panel TV Display Resolution 3840x2160, Units Sold

2The applications and content of the VIZIO Internet Apps Plus® picture herein or described hereinon this page may only be available in certain countries and languages, may require additional fees or subscription charges, and may be subject to future updates, modifications or discontinuation without notice. VIZIO has no control over third party application or content and assumes no responsibility for the availability or interruption of such application or content. Additional third-party terms, condition and restrictions apply

3High-speed/Broadband Internet service, app subscription and access equipment are required and not provided by VIZIO.
4 Sound Pressure Level measured using pink noise at 1 meter, C-weighted. Total harmonic distortion calculated as electrical measurement of amplifier distortion.
 

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