Does writing "Winner of an Academy Award" on a DVD cover really increase sales?

Discussion in 'Archived Threads 2001-2004' started by Paul_D, Apr 1, 2002.

  1. Paul_D

    Paul_D Cinematographer

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    Every year, as the Oscar nominees and winners are rolled out on DVD, the amount of cover space devoted to cover space always surprises me: the huge banners and strips of text listing the nominated/qinning categories? But are there people out there who see that, and purchase the disc, even though they wouldn't have if the Oscar info wasn't there? Always puzzled me this one.

    I guess it may tip them over the edge if they're not sure. But to purchase a DVD, for non-collectors, I think you'd have to be pretty sure you wanted it. No?
     
  2. Dome Vongvises

    Dome Vongvises Lead Actor

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    Sure does. I don't really have the numbers to back this up, but if I know anything about Marketing and Advertising, there are a lot of tricks of the trade most people are unaware of. Labelling something as an Award winner is one of them.
     
  3. Paul_D

    Paul_D Cinematographer

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  4. Michael Reuben

    Michael Reuben Studio Mogul

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    As I recall, sales of the Moulin Rouge DVD went up substantially after the Oscar nominations were announced.

    I don't think it's just a matter of people viewing the films because of an award or nomination; I think it's a question of getting publicity to a whole new audience. It's hard to remember, when you're talking with a bunch of like-minded enthusiasts on the Home Theater Forum, that a lot of people out there pay no attention to movie ads and have no idea what's playing in theaters. The first time they may hear the title of some of these features is when there's a news story about the Oscars.

    M.
     
  5. Mitty

    Mitty Supporting Actor

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    Although the Oscars don't necessarily pick the best films each year in whatever category, for the most part, Oscar winners are good films, well worth viewing.
    For someone who doesn't pay attention to reviews and doesn't see a lot of films, you could do a lot worse as far as gauging your picks. Imagine going to the video store and picking things solely on the basis of box covers and self serving blurbs.
    From this year's crop of Oscar winners (in any category, excluding those pesky, hard to find docs and shorts [​IMG]):
    A BEAUTIFUL MIND
    LORD OF THE RINGS
    MOULIN ROUGE
    IRIS
    SHREK
    TRAINING DAY
    BLACK HAWK DOWN
    GOSFORD PARK
    MONSTER'S BALL
    MONSTERS INC.
    PEARL HARBOR
    Now, for the most part, based on those titles, it's unlikely that you'll go to the video store, blindly pick the one that has that little statuette on the box, and be stuck watching an absolute groaner. Based on my personal tastes, you have a 10/11 chance of seeing something that is, at the very least, worth 2+ hours of your time.
     
  6. Chad R

    Chad R Cinematographer

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    And DVDs aren't exclusively sold. The banner of an Oscar win also drives rentals (probably more so than sales) so stores will buy more copies of it to rent. People tend to want to watch movies with some assurnace that its good, and an Oscar win is just that to some people (although I can't account for this year's winner).
     
  7. Garrett Lundy

    Garrett Lundy Producer

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  8. John_Berger

    John_Berger Cinematographer

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  9. David Lambert

    David Lambert Executive Producer

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  10. Dave H

    Dave H Producer

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  11. Sanjay Gupta

    Sanjay Gupta Supporting Actor

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  12. Paul_D

    Paul_D Cinematographer

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  13. Ash Williams

    Ash Williams Second Unit

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    Dave hit the nail right on the head. I have actually purchased a few titles because of one of those reasons. I didn't really think about it at the time, but have paused to reflect on it a time or two since. Most of the time I was not dissapointed with the product, but one time I was, so the studio's marketing research does work to a point.
     
  14. Robyn Young

    Robyn Young Stunt Coordinator

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    I'm sure it would drive rentals. Just the other day, a guy asked me how we picked the movies we rented. Well, I told him that our Corporate office sent them to us, and then he proceeded to kinda berate me because of all the Academy Award Winning movies, we only had 1(well, we had like 3, but that's beside the point). I had to explain to him that of the award winning movies, only 3 had been released(Shrek, Training Day, Moulin Rouge), and the rest were on the way.

    Also think of this. I live in a city that got most of the Academy Award winning movies for maybe a week. I saw only two in the theater(as it happened, they both won best picture and animated feature.) Throw Academy Award winner on the box, and people here will see what they missed because our theaters suck.

    robyn
     
  15. Mitty

    Mitty Supporting Actor

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