To avoid further derailing of the "Looking for a Reliable Inexpensive Blu Ray Player" thread I figured I would branch off here. I've been trying [without much success] to get Atmos content to play via my Windows 10 HTPC for awhile now. I have the latest build and everything in my playback chain is Atmos capable. I also have the required top tier Netflix plan and playback quality set to "High." Atmos content plays just fine from any HTPC source [JRiver, Kodi, etc] other than Netflix. I recently spent a good 45 minutes online with them trying to get to the bottom of it. The technician was very nice but it was clear she had no idea how to assist me and continually placed me on hold while she conferred with their "Research Team." Their final answer was that I needed to purchase the Dolby Access app with Atmos for Headphones option. This is clearly false as the Dolby Access app offers Atmos for Home Theater free and Atmos content from it's included demos play fine. It is worth noting that the output from Atmos enabled Netflix titles do appear to my AVR as Atmos to some extent [Dolby Digital +/Plus Surround] but Netflix never offers any sound mix higher than standard 5.1 and the output still appears to be channel-based. A little research on Dolby's site indicates that Atmos can be delivered via Dolby Digital Plus, something I wasn't previously aware of. With Netflix claiming only "lossy" Atmos support, I suspect this is what they're doing but I don't think it should be marketed as full Atmos support. If you've made it this far I commend you and you're likely as confused as I am. For the moment, I've downgraded my plan. Once that takes effect [later in Sept] I'll check to see if the output signal changes or if I still see Atmos logos on supported content.