But the thing is, for The Beatles they're 100% correct. I was 8 when they "invaded" the US. No other band since has had the impact, socially or musically, as The Beatles in spite of dozens of bands being proclaimed by the press as "The Next Beatles!" *All* of those other "next Beatles" bands are now mostly forgotten. A "recent" one was Oasis - when's the last time you heard any of their material being played? My 11yo and 15yo granddaughters are *huge* Beatles fans - and they're not alone in those age groups. I won't presume to say they're as influential today as 60 years ago, however musicians *still* listen to them and copy their style and ideas. Like it or not, they *still* have a huge impact on pop/rock music.It’s worth keeping in mind - though dear god my wife hates me something special when I say this out loud - that the 90s were 30 years ago (gasp)!
So to put that in perspective - setting aside enthusiasts and hobbyists and just speaking in terms of the average viewers that make up the majority of the population - how many people in 1980 preferred things from thirty years ago vs content that was contemporary to them? That’s not to say that shows from the 50s weren’t available in syndication or that viewers didn’t watch them.
From the 1990s, shows like Seinfeld, Friends and Frasier remain popular in syndication and subscription streaming today. I think we tend not to think of them as being old in the same way, but those shows as just as old now as the 50s sitcoms I watched as a kid were then.
This is probably an unpopular opinion but I think for the most part it’s good that the cultural zeitgeist moves on. The alternative is too limiting. For example, seems like every couple years, Rolling Stone magazine will do an article about the 50 or 100 best bands of all time, and The Beatles are always, always, always #1, and all of the musicians and scholars quoted always say things like “They’re the best band that’s ever been and the best band that ever will be” and “No music can ever be as important as this music is.” I like the Beatles, I consider myself a fan, and I recognize their importance along with the quality of their output. But when there’s that sort of universal push towards canonization like that, I think it has the effect of causing the culture to stagnate, and it deprives us the space and opportunity for another band to come along and be for today’s audience what the Beatles were for an audience sixty years ago. There are always going to be those of us who sincerely care more for something old than something new and I embrace that and am glad there’s room for that. But as important as it is to have a space to honor what came before, I think it’s just as important to allow there to be room for the new.