I believe that it is. Compared to 5 years ago when dvd launched, yeah, I believe so. It's just a feeling I get whenever I walk into places like Best Buy and see quite a few people standing in line or browsing the dvd ailes with the WS editions of Spider-man or The Fellowship of the Ring in their hands. In fact, when I bought my copy of 'LotR' some months ago, no less then 4 guys were seeking out the WS edition of that film and passing over the FS editions. We got to talking while waiting in line and they said that they would never watch this film in FS. I looked and the FS rack had quite a number of copies still sitting their, while the WS rack was half gone. Needless to say it felt really good to see that. I believe that the acceptance for OAR has already began, very SLOWLY, but it's started I think. Let's keep chipping away.