OK here are the contenders. DIY Canare on the left SS's on the right. I will be grading on five criteria, Value, Appearance, Picture Quality, Build Quality, and Ease Of Use. Value= DIY Canare Appearance= Better Cables Silver serpent Picture Quality= not distinguishable Build Quality= not distinguishable Ease of use= Better Cables Silver Serpent Value For Value I chose the DIY cable . As is usually the case when you build something yourself as opposed to paying somebody to do it for you. I mean you can't beat 30 dollars VS 139.00. I would not have picked the DIY cable if the performance was not the same though. Picture Quality is #1 priority. Appearance Clearly to me anyway the Better Cables look better. I like the logo on the shrink tubing and the techflex. I asked my Wife, my Brother and a good friend they all preferred the look of the better cable SS. Please note however you can improve the look of the Canare DIY cable by using some techflex at extra cost though, and it does not affect picture quality. Picture Quality Now to the very subjective part of the review. I checked picture quality two ways. 1. I tried to eliminate some of the placebo effect by having my friend switch out the cables when I was not looking. IMO this is important to do when reviewing CABLES. We are not reviewing my minds bias to either one of cables due to cost or other considerations we are reviewing the cables themselves nothing else. We set up my DVD player on AB repeat so we could watch the same scenes consecutively many times. We watched three scenes from three different movies. 1. The Fifth Element non SB ( Sorry Bob I don't have the SB version yet) The scene where they re-built leyloo (spelling) 2. Gladiator the Scene where Maximus fights the guy with the helmet. Chapter 19 3. Contact the scene where Ellie and Palmer have the conversation outside in Washington DC. These are all scenes I always use when testing new equipment. I know them very well. In each case my friend switched the cables out with out me knowing which one was on and I honestly could not see any difference. Even with my nose almost to the screen. 2. We ran some test signals from the Video Essentials DVD including the SMPTE resolution pattern and I could still see no difference. This was not a blind test even as with the various movie test material. I can already hear some of you now saying that maybe my system is not sensitive enough to see the difference but I can assure you that even though I only have a 7" CRT projector it will resolve every bit of a 480P signal. Build Quality I could also see no visible differences in build quality. I took a non-scientific poll of friends and family and we all pretty much agreed the build type and quality were very similar. Ease Of Use I found the Better Cables SS's easier to position and handle becuase they are alot lighter build. With the DIY Canare cables you must be careful how you position them when you plug them in so they don't put any weight or pressure on your component's RCA jacks. I did like the shape of the Canare connectors better though. In closing I think it comes down to what is most important to you. For me right now anyway value and performance is the most important thing for me. The looks of the cable and ease of use is more important to some people and I can understand that. So I think I am going to continue to use my DIY cable and send the Better Cable SS back. If anybody has any certain test patterns in video essentials or movies I will be glad to look at them for you. I will probably have the SS's for a few more days. Test Equipment ECP 4500 7" CRT projector Malata prgressive scan DVD N996 Kevin C.