I don’t like the precedent this could set. Disney+ is suppose to be an all inclusive subscription service but, not anymore. Send it to Vudu or iTunes if you want to charge $30 extra.
Keep in mind, we don't yet know if a subscription is necessary to pay for the rental. They might just be doing it through their app so they don't have to give 30% to iTunes. I'd imagine if a non-subscriber wanted to pay $29.99 for a rental Disney would happily take it.If you were wondering why subscriptions for Disney + were so cheap, this is your answer.