Originally Posted by TravisR /t/324824/disney-just-bought-lucasfilm-will-disney-release-the-original-versions-of-star-wars/30#post_3996262
Selling the movies on video again and again would obviously be a moneymaker but the toys is where the real money is with Star Wars. The last I heard, they make somewhere in the neighborhood of about $500 million every year on toys and that's in a year without a movie to boost sales. In the years with a movie, it's far more than half a billion in toy sales.
They also have two upcoming TV shows (the Seth Green parody show and the live action show), Clone Wars TV show, various other unproduced film/tv show ideas from Lucasfilm, comics, ILM, Skywalker Sound, etc. It's far more than just three new movies, folks.