First there was the self-destructing DVD's, now they're trying their hand at direct digital distribution, with a home movie "rental" service called MovieBeam. Yahoo! News Just like cable video providers, the new service delivers movies after their first-run rental window expires. All major studios except Paramount have signed on. Do we really need another piece of hardware in our home theater systems when subscription services like Viewers Choice (et al) already do this via digital cable/satellite?