During the recent Home Theater Forum event we had the opportunity to meet with Brian Kwan from Disney who walked us through some of the special features created for their Blu-ray releases including second screen applications. Here is most of that presentation:
I'm Brian Kwan, I'm the senior producer of content enhancement production for the studio. And that's kind of a funny way of saying that amongst other things my team produces all of the bonus features that you see on our in-home releases. And you know, whether it's our behind the scenes materials or our short films or our interactive apps or anything else, one of the things that we always strive to do is we try to extend the film's universe and we always want to try to do something unexpected. And so when they asked me to show the best of 2012 initiatives instead of showing you just a bunch of individual clips I thought we put together a sizzle of some of our favorite bonus features in 2012 in case you missed any of them. And so with that we can roll the video.
[Shows 'best of special features" video]
Those are some of the special features we worked on in 2012 and some of the stuff that we're working on now. Hopefully some of those clips are familiar, if so it meant you saw our bonus features, so I hope you enjoy them. Right now I wanted to focus on two recent innovations that we worked on in 2012 and they were really big for us this year. The first one is Disney Second Screen. Now, how many of you have either heard of or experienced Disney Second Screen? Okay, a few of you. Okay, great. For those of you who don't know anything about it, or are unfamiliar with it, just a quick primer, Disney Second Screen was something that we pioneered in 2011 with the Blu-ray release of Bambi and Tron: Legacy. And basically they're free apps that you can download to your iPad or in some instance your iPhone, we also built it in flash, so it works on any computer, PC or Mac. And what happens is when you launch the app, the app will run in sync with your Blu-ray or digital version of the movie and will actually deliver content to you in sync to where you are in the film. So in essence you're watching bonus features in context to the movie, so what I like to do is just show you very quickly a few examples of the Disney Second Screen.
All right. Now, in terms of the Disney Second Screen, most of them have a general user interface and the content or at least the way you navigate around Disney Second Screen is similar throughout the apps, but each one has its own sort of unique property and unique innovation as well. So first one I want to start with is Lady and the Tramp. [https://itunes.apple.com/us/app/disney-second-screen-lady/id494948109
Here is a listing of other events we had during the week.
I'm Brian Kwan, I'm the senior producer of content enhancement production for the studio. And that's kind of a funny way of saying that amongst other things my team produces all of the bonus features that you see on our in-home releases. And you know, whether it's our behind the scenes materials or our short films or our interactive apps or anything else, one of the things that we always strive to do is we try to extend the film's universe and we always want to try to do something unexpected. And so when they asked me to show the best of 2012 initiatives instead of showing you just a bunch of individual clips I thought we put together a sizzle of some of our favorite bonus features in 2012 in case you missed any of them. And so with that we can roll the video.
[Shows 'best of special features" video]
Those are some of the special features we worked on in 2012 and some of the stuff that we're working on now. Hopefully some of those clips are familiar, if so it meant you saw our bonus features, so I hope you enjoy them. Right now I wanted to focus on two recent innovations that we worked on in 2012 and they were really big for us this year. The first one is Disney Second Screen. Now, how many of you have either heard of or experienced Disney Second Screen? Okay, a few of you. Okay, great. For those of you who don't know anything about it, or are unfamiliar with it, just a quick primer, Disney Second Screen was something that we pioneered in 2011 with the Blu-ray release of Bambi and Tron: Legacy. And basically they're free apps that you can download to your iPad or in some instance your iPhone, we also built it in flash, so it works on any computer, PC or Mac. And what happens is when you launch the app, the app will run in sync with your Blu-ray or digital version of the movie and will actually deliver content to you in sync to where you are in the film. So in essence you're watching bonus features in context to the movie, so what I like to do is just show you very quickly a few examples of the Disney Second Screen.
All right. Now, in terms of the Disney Second Screen, most of them have a general user interface and the content or at least the way you navigate around Disney Second Screen is similar throughout the apps, but each one has its own sort of unique property and unique innovation as well. So first one I want to start with is Lady and the Tramp. [https://itunes.apple.com/us/app/disney-second-screen-lady/id494948109
Here is a listing of other events we had during the week.