Brian W.
Screenwriter
- Joined
- Jul 29, 1999
- Messages
- 1,971
- Real Name
- Brian
Thanks, Paul. Yep, it's true. Follow the link and check the audio clip exactly 11 minutes into it. Someone named Bob is speaking. I've typed a complete transcript of the relevant portion:
While DVD may not represent new, cutting edge technology, it continues to represent a substantial opportunity for Disney, especially the devices that are purchased by the mainstream family segment, a huge market that is [cool?] for our company.
To capitlize on increased penetration, we're making a number of changes to our longstanding moratorium strategy for our best-loved Platinum animation titles. Rather than ten-year release cycles for each Platinum title, we now expect to release two Platinum titles per year, in March and October, which will effectively condense the cycle to seven years. This will enable us to distribute all Platinum titles on DVD by 2007, rather than 2010, allowing for a two-year selling window and a 5-year period when the title is off the market. In addition, we plan to expand the Platinum portfolio in 2004, after our release of our next Platinum title, The Lion King, to include Sleeping Beauty, Pinocchio, Peter Pan, and Fantasia.