The Digital Bits is reporting this morning Apple has become the latest member of the Blu-Ray group. While I certainly welcome the addition of Apple as a supporter of this format, I was rather saddened to read the following: For the past two years forums like ours have been pleading with the studios to get their act together and support ONE format. The fact that studio support seems to be split right down the line between two separate formats is only going to mean catastrophe for consumers. Since most consumers will not be able to afford the purchase of two separate players, which format do we support? The absolute greed of studios and manufacturers to be the dominant players in the next High Definition format is going to hurt consumers in a big way. I'm disgusted.