With the new wave of diamond commercials this holiday season it makes me ponder the question, "Are women really that superficial that a shiny rock would impact their emotional relationship with their husband that much?" For example the commercial where the man is standing with his wife in a court yard and he yells out "I love this woman!" It embarrasses her but then he whips out the shiny rocks and WHAMO! She melts into a soft spoken rant of "I love this man I love this man, blah blah blah." Did she not love him before? Not as much? It took a diamond from him to symbolize her love for him? Diamonds aren't even that rare. Their value is subjective IMHO. Couldn't a emerald symbolize such love just as well? A ruby?