OK, I've finally decided on the Sony KP51HW40. My only dilemma now is do I buy online to save a few bucks or buy locally in case there is a problem? Also, since Sony only covers parts for the first 90 days should I invest in an extended warranty? Argh... decisions, decisions... Anyway, Circuit City offers a 48 month extended warranty which appears to be pretty thorough. Although it is $400 alone for the warranty. It could be money well spent, then again, I may not need to use it. I'm considering getting the set through Circuit City although I've never cared for shopping there. The reason is that my step father just bought a 43" Hitachi RPTV that just died after a week and a half. Circuit City offered for him to exchange the set with a different brand if he wanted to. He went with the same model. They came out and delivered the new set 3 days later with no charge to him. Now I know that after spending at least $2k on a product you would expect this kind of service, but that is unfortunately not always the case with some retailers. Anyway, I was impressed by this and think I'll take my business to them if I can get a deal through them.