Like every consumer, I would love to see a unified format...if that format could be achieved without degrading the performance that Blu-ray can provide. If such a unified format is not possible, then please offer your titles on BluRay disc. Why do I want Blu-ray and not HD DVD? It's simple. It's got more space. It's got more bandwidth. That means better-quality HD video along with uncompromised audio like lossless DTS-HD encoding or DD at higher bit-rates than current DVD affords, and plenty of space to spare for bonus features without eating in the bit-bucket reserved for feature content. As an enthusiast, I'm not concerned with the politics of Sony, Toshiba, or the film industry; I just my HD format to be the highest-quality it can be. Given the compromises we suffer with current DVD when bit-space for Auido, Video, and special features all start to compete with each other, it seems that adopting a format like HD DVD locks us into the same necessary competition between these content features only offering them in HD resolution. Blu-ray, on the other hand, has the bit-space and bandwidth to provide truly high-quality picture, sound, and special features without these (or at least lessened) limitations. That makes it the right choice as far as I'm concerned. Thank-you.