- Sep 7, 2010
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Yes, that is exactly what they want you to do...as long as one of those interests is 4K without 3D. Remember, the industry (ALL arenas) have been actively trying to HIDE the existence of 3D. While every ad for a theatrical releases proclaims "See it in IMAX 3D and RealD 3D!", when the same movie hits home video, 3D is NEVER mentioned or indicated. It is just :"Available on BD, DVD, and Digital." Would it cost them anything to add 2 letters...3D? Nope...they refuse to even acknowledge 3D releases. This is also true of tv manufacturers,home video depts, trade ads, etc. etc. Think about it...have you seen ANY acknowledgement of 3D (outside of A/V forums) in the past 2 years? Heck, even this very site has eliminated 3D from the subject. It now reads "Blu-ray and UHD" instead of Blu-Ray, 3D, UHD" Sure, there's a tiny 3D tag you can select once you enter the forum...but an average person browsing will find no indication of 3D here.Exactly- but how do we DO that? I thought that just buying as many 3D Blu-Rays as I could was a clear enough message, but I guess I need to do more. Electronics companies are pretty bad in terms of consumer relations, as the people who actually make decisions seem impossible to reach.
That's another thing, and a BIG thing that the industry doesn't quite seem to get. The only reason I even HAVE a 3D TV right now is through a happy accident-
But what should we do, just let high-quality video die and follow "the average consumer"? I simply refuse to do that. If the "big" movies continue to be released in 3D in theaters but are only released in 2D at home, I won't buy them. If a repeat of the 1950s happens and movies end up going back to 2D altogether, that will give me much less reason to even bother with a lot of current ones and I'll just watch older stuff at home. I spend a great deal of my income on movie-related stuff, but having 3D taken away could potentially put an end to that and lead me to finding other interests- is that what the industry wants me to do?
The result of all these things results in the average casual peruser not even knowing the home 3D even exists! In fact, I've even come across two people who have 3D-capapble sets and DIDN'T EVEN KNOW IT! Salesman didn't tell them and, in one case, 3D was not even indicated on the box! Plenty of other logos but no indication of 3D. Also, when I speak to others, many who own 3D sets have no idea 3D BDs are available. As I said, the industry has been going out of its way to HIDE it on all fronts. I can understand not promoting 3D but to actively strive not to even acknowledge its existence?.Dropping 3D has NOTHING to do with consumers (despite what the industry might claim) and more to do with forcing you to accept 4K. With a 3D option being omitted from the 4K combo packs, many would choose to purchase the 3D release over 4K.(when in an either/or situation). By eliminating 3D from the equation, people who want one or the other would have no choice but to buy the 4K disc. THAT is what they want you to do. (Sure, the logical choice is to have combos with 3D, 4K, and UHD...but as history has shown, the industry is not filled with the sharpest tacks in the box and has usually been strongly anti-consumer..
While one should vote with dollars, the sales figures are being ignored when it comes to 3D. Apparently some titles selling 20% - 33% of combined BD/DVD sales (and that's without any advertising/promotion) is meaningless to them.
What to do? You asked how to speak up...contacting home video depts is one way. You can probably find find contact e-mails on studio sites (At Disney, Susan McClain is the person in charge of home video). Let TV mfgrs know your dissatisfaction as well. And while I don't know how effective petitions are, here is one for HBO 3D:
Contact them directly as well: http://www.hbo.com/about/contact-us.html