I have confirmed this at the LBJ/Midway location, not sure about other metroplex locations, although the ad does say "Dallas", no specific location. Every dvd regularly priced 9.99 and up is on sale for $3 off. There are no signs, the employees don't walk right up and tell you, but trust me, they are ringing up $3 less than marked. I have a photocopy of an ad that an employee gave me, and it states the deal is good until August 3rd. Here's my haul... so far that is The Thing, 11.99 Big Trouble in Little China (the 2 disc set), 18.99 Jay and Silent Bob Strike Back, 11.99 Clerks Uncensored, 11.99 Mad Monster Party, 9.99 Mad Max SE, 11.99 Dark City, 11.99 The Exorcist, 16.99 Fright, 9.99 In The Mouth of Madness, 11.99 Delirium; Photos of Gioia (Lamberto Bava giallo flick), 9.99 Violent City, (Bronson, Anchor Bay) 11.99 Fists of Fury (Bruce Lee, duh), 6.99 Chinese Connection (Bruce Lee), 6.99 Shatter (Hammer/Shaw Brothers), 9.99 Zatoichi Vol. 1 (50's blind swordsman saga), 11.99 Zatoichi Vol. 2, 11.99 (prices listed are after discount) So if you're in the Dallas area and are jonesin' for some bargains, head to your Best Buy.