Loyalty as in Buy $500 cumulative merch adn get a $50 Gift Certificate. Some people get a couple a year, other can take 4-5 years or more to get one. Still a nice bonus eventually though the addition to sale tax to 30+ states has made it a bit harder ot differentiate them from B&N Membership.I didn’t know they had a loyalty program...
The loyalty program essentially brings the totals from the flash sales to be the same as in-store membership prices for B&N. The quantization is a lot coarser, but you get there eventually (tends to be every 2 to 3 sales for me, after this one I am $34 short of my next certificate). If you aren't going into the stores these days or your local store has cut back on content, the flash sales are better.
You need to frequent the Bargains area more often as some of us been expecting this flash sale for weeks now.Timing is everything- a few days ago, I ordered Criterion titles from Amazon
(War Of The Worlds, The Hit, The Lady Eve), then I get that flash sale announcement.