I, like many others, buy my DVDs from Best Buy, Circuit City, Costco, and the Internet. Occasionally I have reason to get them from elsewhere, but generally for some excellent sale. Would it be wise for we at the HTF to focus on buying our DVDs at Walmart for a time? Since they offer price matching, arm ourselves with the circular offering the lowest price and buy the WIDESCREEN version of any given DVD at Walmart - communicating to customer service how happy we are they have widescreen, or how displeased we are if they don't (whether the title exists as such or not). It seems this would be the only effective measure in assuring OAR is prominent or at least maintained. Of course, it would be unfair to the other retailers, but I have no other ideas.