So I've been keeping my eye on this set as it nears release (my local Ultimate Electronics said they are getting their shipment this week) and am looking for anyone with experience with Sony's SXRD tech. I definitely want a TV of this size that has 1080p and from various users I've heard that these upcoming sets are the ones to beat. I haven't seen any reviews yet for these models and the only HDTV I have owned is a DLP from Mitsubishi. Is Sony's tech better than others and worth the extra dough? Thanks!