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Martin Dew

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Martin Dew submitted a new blog post

CompUSA is Back...
CompUSA-Large-1024x321.jpg


Continue reading the Original Blog Post.
 

DaveF

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What examples are there of zombie brand names succeeding after corporate death?

To my immediate recollection, it hasn't really worked for: Polaroid, Radio Shack, Blackberry, Kodak, and Palm.
 

DaveF

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Commodore and Atari are doing ok
I mean, yeah, I guess they're ongoing business concerns that haven't re-killed the brand. But did something really "Atari" or "Commodore" get created? I'm not aware of anything from them that's a phoenix rising from the ashes to rebuild its former greatness: just a nostalgia-fueled milking of the brandname by selling cheap retro retread products.

Contrast to Nintendo which both sells nostalgia but is also presently better than it's ever been before.
 
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