my parents are looking at buying a new HD TV and i'm trying to help them with their decision on what the best TV is for their living room set up. they are going with a 32" display because that's the biggest size that will fit in their entertainment center. i have 2 questions on the topic: 1- which would be the best of the two choices: LCD or Plasma? they have a living room with a large window that gets plenty of natural light during the day and impacts the view ability of their current 27" CRT TV to a noticeable degree- even with the curtains drawn. they would also be sitting an average of 10-15 ft from the TV whenever they are watching it (sometimes 15-20 if they are watching from the dining room) and they will never be watching directly in front of the TV, always at an angle (around 45 degrees or less). i'm not sure if the factors (burn-in, light exposure, contrast ratio etc) that determined the use of these two technologies years ago still exist today. 2- they are looking at two different LCD TVs- one is a 720p and the other is a 1080p. if they are not viewing any HD programming then is there any need to consider a 1080p display? my understanding here (please correct me if i'm wrong) is that HD content from StarChoice (their satellite dish service provider, which they may decide to upgrade to HD service) is only 720p (or maybe only 480p?) and they are not going to be investing in any 1080p capable content like Blue-ray, so there wouldn't be any point in looking at a 1080p capable display if they will not be viewing any content available in 1080p. is there any one high-end TV model that is better than the others right now- like the Sony Bravia, Sharp Aquos, Panasonic Viera etc? any and all information provided on this topic would be greatly appreciated. thanks.