What’s your favorite car insurance gimmick? The talking gecko? The gruff cowboy? What makes you feel the most automotive safety? I like the new one from Mercury (www.mercurytheory.com). If you haven’t seen it they are making the claim that the owners of Mercury are from Mercury and they’ve got all the corroborative evidence including a 10X magnification of burnt toast (check out the slides) that proves everything. Makes me chuckle.