Ok I was dead set on a Panasonic 32: Tau 13SL32. Well now I'm not to sure, a friend of mine picked up a JVC Iart 32" FA44 this weekend and it's amazing. I love the picture and everything about the unit. Casing is great, channels change very fast and the picture is everything I'm looking for. What I'm scared of now is the Panasonic wont live up to the JVC. Now I know what your all saying...get the JVC then. I'm a big fan of Panasonic and the 2yr warranty is attractive. I'm hoping someone here can give me a good reason to go either way. Oh and it's one of these 2, I wont even consider other brands at this point.