Do any of you feel that it is very unwise to purchase a speaker without hearing it? Yes, I understand that these online companies can potentially offer excellent value by bypassing the dealer network...but let me ask you guys about some things... First of all, how do you guys MATCH associated equipment with the speakers? From what I have seen, people generally buy the speakers online, and then hook it up to their existing equipment. There is no dealer network to audition the speakers with different receivers, amp/preamp combos, cd players, cables, etc. So, in essence, it is a bit of a gamble correct? For instance, if it were not for a local dealer audition, I would never have known that a Yamaha receiver sounds SO much better with my speakers than a Denon receiver. I will certainly admit that many dealer setups are far from ideal...and no truly definitive conclusions should be based on a quick in-store audition (IMHO)...but I still feel that they can be invaluable to people who do not want to try out many different combinations of equipment at home in order to find an "ideal" match. Also, what about the people who say there is "NO RISK" in purchasing online? I do not agree with this term...since the potential buyer is ALWAYS responsible for non-refundable shipping charges (both ways)...so in essence, a potential buyer is handing over a non-refundable "fee" (ie shipping charges) in order to audition the speakers. I am always surprised that most people seem to be totally unconcerned that their existing equipment may not match well with the speaker purchased online...or is it simply a decision to buy some speakers and add associated equipment from there? One thing I would like to point out is that...as controversial as their speakers may look...nOrh has an interesting philosophy (IMHO) in that they produce amps/preamps, cd players, and cables under the nOrh brand...all of which should (presumably) match pretty well with their speakers. Second of all, for those who decided to purchase a speaker online and unheard...what was so deficient about all the speakers which could be auditioned locally? Were there really no speakers in your price range which did the trick for you? Last of all, I'd like to ask a general question...does anyone feel that some of most effective marketing of speakers is done by representatives of some of these online companies and owners of some of these online products? My intention is not to bash speakers only available online or speaker manufacturers which only sell online...but rather to get a sense of how much of a gamble it is to buy speakers unheard, and get a sense of why someone would even want to make this "gamble". I hope this can be a thoughtful and informative discussion. Thank you for your responses.