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Buying an Xbox: How Hard Can It Be? (Japan) (1 Viewer)

Chris Beveridge

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While there's some natural exaggeration at times in the article, after all the writer is a video game columnist/reviewer, there's some basic things in there that I'm sure a number of people don't realize is pretty accurate about the Japan situation with Xobx.
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Kelley_B

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That guy pretty much said what most people already know, the japanese are intrenched in the PlayStation 2. Sony is spending huge amounts of cash to make sure they win Japan, and the game developers. I'm not sure what Microsoft is doing over in Japan, maybe waiting? But they need something big in Japan to drive sales over there, 2,000 consoles sold in a month is really really weak, we are talking Atari Jaguar weak.
 

Dave E H

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2,000 consoles sold in a month is really really weak
No, I think you mean 'WEEK'. They sold 2k in a "WEEK". (numbers have been hovering in the sub 10k category per week, but I thik they sold over 10k the week Tekki came out.) Still that's not good.
 

Peter D

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To be honest, I wonder how much you can blame MS on this. Traditionally, U.S. companies have had major troubles getting product even into the Japanese market, particularly when they'd be competing directly with local powerhouses like Sony and Nintendo.

If Xboxes are actually on the shelves in Japan, though, then it's just a case of being outmarketed, which is also completely believable considering Sony's knowledge of the Japanese market.
 

Jeff Kleist

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Peter, it's simply a lack of market research

XBox launched with NO RPGs, NO Dating Sims, NO Dance games, NO exclusive arcade conversions, NO exclusive big-name franchises for the Japanese audience.

Of COURSE it bombed
 

felix_suwarno

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i think the first playstation launched with the premise of final fantasy 7. i dont remember the detail, but i still remember my high school friends talking about it around the time ps1 was launched.
 

Romier S

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What did Sony launch with in Japan?
An established brand name in the case of the PS2. Thats all it needed. Sony didn't need to "bring it" so to speak in the games department because, very simply put, they established themselves with the PS1.
If your question was geared towards the PS1 launch, things were quite different then(as was the industry). Coming off the huge rivalry of the SNES and the Genesis there was no clear succesor to these systems. Sega basically stuck its foot in the wrong place with the release of the Sega CD and 32x. Basically killing allot of the loyalty its gamers had when it stopped supporting those products.
Nintendo was still riding the wave of the SNES. Sega was releasing the Saturn, Sony's machine (the Playstation) was just over the horizon after its failed partnership with Nintendo. The 32 bit revolution had begun. At the time, Donkey Kong Country was released and it helped keep the SNES in the limelight. How could a 16 bit system produce graphics that could match what the next generation could do?
Sega basically fumbled the US launch of the Saturn allowing Sony to get its foot in the door, in Japan I remember the Saturn being a mild success (correct me if I'm wrong here) but the point is, there was no clear industry leader at that point (and the at the jump the 32bit/64 bit era). The market was wide open for seomone with initiative to come in and become #1.
Namco's support for the PS1 with ports of Tekken/Ridge Racer and other titles helped to solidify the machine. That along with an ever growing list of third party developers helped make the PS1 the machine to beat. Speaking of third parties, at that time the RPG genre was very much a "niche" market and really hadn't reached mainstream appeal. It wasn't until the release of the much anticipated Final Fantasy 7 that the RPG revolution began. Square, a name once synonymous with the Nintendo brand had gone the way of Sony and its RPG really brought the PS1 into the limelight.
By the time Nintendo released the N64, Sony already had a clear and decisive lead on the Saturn (which was already floundering due to lack of third party support and complaints of being difficult to program for). The Nintendo 64 made its mark however with updated versions of Nintendo's classic titles and the power of the Pokemon franchise helped the N64 remain alive and well. End result of the "32bit era"? Sony's Playstation was the number 1 machine in the world. Nintendo held on to the #2 position with the N64 and the Saturn slowly died even though it had a strong library of games.
Fast forward to today and the release of the big three and you have Sony still ruling world with the PS1. The hype for the PS2 effectively helps to kill any momentum Sega had built up with the Dreamcast. Once released the PS2 sold like wildfire even though its lauch titles left a whole lot to be desired. However the name alone was enough for us gamers. Sony had built a dependable brand name in the Playstation and gamers ate it up.
Now you look at the industry when the Xbox and the Gamecube launched? The Playstation 2 already had a commanding lead in the userbase department and its library of games had grown to immense proportions. The AAA titles we were all waiting for had been released. The holiday season of 2001 was frightening to most gamers because of the sheer amount of quality titles being released for Sony's machine. What you have here ladies and gentleman is one clear and decisive industry leader. The market is not wide open and for the taking. it was locked up before the Xbox and the Gamecube arrived on the scene. Its no wonder both machines are lagging behind horribly and that won't change anytime soon.
Jeff's point is that to compete Microsoft really need to cater to the Japanese's taste. RPG's, Dating sims, high profile arcade conversions so forth so on would have helped the Xbox make a name for itself. A name that Sony already has and that Nintendo can depend on its first party software for.
(ok, my fingers hurt, Im shutting up now:))
 

Jeff Kleist

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FF7 was a full 2 years after the PS1 launch(US release) if I do recall.
I bought my PS1 on launch day, and told Nintendo I thought Virtual Boy was a hunk of crap, all without leaving the mall :) (they had a demo going)
 

Chris Bardon

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After reading that article though, can you really be surprised that the Xbox sales are weak? When what sounds like one of the largest electronics chains in the city has them stashed behind the porn, of course you're not going to have as many sales. When Sony is bombarding the public with advertising, of course they're going to respond.

I guess what I'm saying is that while part of me cares what heppens to the Xbox in Japan, most of me couldn't care less. Let em have their Dating Sims and Dance games-I really don't care. Honestly, I'm glad that someone finally designed a console with the North American gaming market in mind. Sure, I've been a big fan of Square's RPGs, but there's no reason that developers here can't come up with something just as good (if not better). Look at BioWare-a homegrown company that puts out stuff that's arguably better than any of Square's recent efforts. There are also developers like Bungie, Double Fine, Artoon, and Oddworld Inhabitants that are comming out with innovative stuff.

I guess what I'm questionning is:does the Xbox really need Japan? I realize that gaming still isn't as big here as it is over there, but the base is growing. Games are becoming a big industry here, and I think that as you see more of the Nintendo generation get into game development you'll get better and better stuff coming out of North American development shops. I'm glad to have a console where I can look at what's in development and know that it's going to be available here in a timely manner, as opposed to the "if and when we feel like it" mentality I got on a lot of Playstation stuff.
 

Romier S

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does the Xbox really need Japan?
Your damned right it does. People will downplay the importance of Japan as a market but there is no way you can downplay the importance of Japanese third parties. Third party support is essential to the life of any console in any region.

For multi-console owners this really isn't a huge concern since we are able to get our fix or Konami, Capcom, Square, Enix so forth so on on our other consoles. However for those who only own an Xbox the lack of support from these companies will be felt. Consequently the lack of these third parties will only aggrevate the situation in Japan. Eventually the situation is Japan will no doubt pour over to other regions. Imagine the Xbox without Sega support? Konami has released very little and looks to be lessening its support in Japan as we speak. Imagine if you will the Xbox without Steel Batallion on the way? Japanese developers are quite important to the survival of the Xbox which in turn makes the Japanese market important to Microsoft.

The Xbox as of right now has the advantage of being the machine allot of PC developers are migrating towards.(No doubt because of MS's PC history). Being a PC gamer for a long time I'm glad to see Bioware and other companies developing for the Xbox. Its great to see Doom 3 on the way. I'm excited for Starcraft Ghost but the fact of the matter is that allot of these games dont work in the japanese market.
 

Dave E H

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Traditionally, U.S. companies have had major troubles getting product even into the Japanese market
One thing to not lose sight of is that MS is HUGE over there - just not the Xbox. Just like in the us, it dominates the OS/office productivity market & has great brand recognition (Japan being incredibly brand conscious). It used to be far behind in Word processing market (I can't recall what the dominate program was a couple of years ago) but has basically taken over there as well.

Gaming, of course, is a different market, but people really did notice that MS launched a console - they just didn't care...
 

Derrik Draven

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The Xbox as of right now has the advantage of being the machine allot of PC developers are migrating towards.(No doubt because of MS's PC history). Being a PC gamer for a long time I'm glad to see Bioware and other companies developing for the Xbox. Its great to see Doom 3 on the way. I'm excited for Starcraft Ghost but the fact of the matter is that allot of these games dont work in the japanese market
Which makes me wonder: since many of the greatest pc software developers are in the states, and since many of them are migrating to the Xbox, as far as consoles go, maybe the Xbox's reliance on Japan isn't quite as great as it has been for other consoles?
 

JoshF

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I'm glad to have a console where I can look at what's in development and know that it's going to be available here in a timely manner, as opposed to the "if and when we feel like it" mentality I got on a lot of Playstation stuff.
Umm... in what way, shape, or form is that true? You're telling me that Xbox titles are never delayed? While I have no proof since I don't have an Xbox anymore, I don't believe it.

Microsoft needs the Japanese game developers. Capcom, Namco, Square, Sega, etc. They're extremely important for a console's success since they make good games. Of the few games they did make for Xbox, most were ports from the PS2. Of the few exclusives, they were laced with cash grants from Microsoft. That's gonna run out eventually when developers realize they can make more and gain more brand recognition by just releasing the game on PS2.
 

Romier S

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Umm... in what way, shape, or form is that true? You're telling me that Xbox titles are never delayed? While I have no proof since I don't have an Xbox anymore, I don't believe it.
Josh, I think he means we here in America will get the titles first instead of having to wait for the game to be released in Japan and then be announced for a US release...
 

Ryan Peter

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MS didn't seem to take the Japanese market that seriously. It was more like an after-thought really. If they are hunting for a big Japanese developer like Capcom, then they are taking a step in the right direction to doing some damage control out there.

MS didn't have dating sims or RPGs because they had no one to make them for them. Sega doesn't make the type of games that suit Japan really (maybe VF3, but other than that...).

I think Ms's plan was clear though, US was the front burner, Japan on the back burner.

So is the sims big over there?
 

Romier S

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Sega doesn't make the type of games that suit Japan really
Sakura Taisen anyone? Sega makes a good range of Japanese based products (including Anime based games as well). You simply don't see allot of them since they are..well..japanese centric.
 

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